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Suppilog as a company

Established in 2012, Suppilog Oy specialises in optimising the consumer goods trade. Currently Suppilog Oy has 68 shareholders. The company is an independent business owned mostly by private persons in Finland.

“Suppilog is a business ecosystem for marketers and customer companies in the consumer goods trade, created using cutting-edge Finnish IT competence and technology. What’s great about Suppilog is that it is suited equally well to small and large businesses alike.”

Harri Eskelin

Who we are

Harri Eskelin
Founder, Member of the Board

Harri Eskelin created Suppilog in 2012 to address his challenges as an entrepreneur. He assembled a team of friends and partners to create a customer-oriented electronic ordering channel for his customers. Since then, Suppilog has grown into an independent business, serving all potential parties in the consumer goods trade.

Mikko Mäkirinne
Chairman of the Board

Marko Jäppinen
Marketing Manager, Member of the Board

Erno Lehtovirta
CFO, Advisor of the Board

Pekka Tyllilä
Head of business area, HoReCa

Riku Sipilä
Director, Sulo Sales & Marketing

Petri Ojalehto
Technical expert

Petri Ojalehto knows all the ins and outs of the Suppilog system. Petri supports every buyer and seller in adopting the system and provides help with any problem situations.

Tero Purra
Member of the Board


Our mission is “to promote the freedom of choice” for consumers, retailers and brands.


Our vision is that “every brand has access to every retailer in the world”.


Integrity for trust

All company stakeholders and their interest are treated with highest level of integrity. This includes personnel, supplier, customers, partners and investors. This build trust in the business we conduct.

Customer focus for engagement

In everything we do, we aim at highest level of customer satisfaction, which will secure long term prosperity of the company.

Teamwork for winning spirit

Together we are strong. Diversity, discussion, alignment, clear roles, good management practices create a winning spirit that will show in high employee engagement to the company.

Ambition for achievement

We aim to achieve the very top in the disciplines that we choose to compete. If it is not for the very best and for fun, why bother doing it. Mediocre ambition or execution is not acceptable.

Sharing economy, individualisation and capital

Sharing economy has received even more attention than digitalisation recently, making a cliche out of Uberisation. “Uber, the world's largest taxi company, owns no vehicles. Airbnb, the world’s largest hotelier owns no hotel rooms. Facebook, the world's most popular media owner, creates no content”, is claimed with a mixture of fascination and resentment. Meanwhile, Peer-to-Peer…

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It’s the beer that lubes the wheels of the alcohol business

Unique local brewery drinks are the new cool. In the past in a bar you could order from maybe a few basic lager beers and thats all. Nowadays that has been changed thoroughly. The crafted beers and imported special beers are now a marketing advantage among pubs, bars and restaurants. To manage a huge beer…

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