Unique local brewery drinks are the new cool. In the past in a bar you could order from maybe a few basic lager beers and thats all. Nowadays that has been changed thoroughly. The crafted beers and imported special beers are now a marketing advantage among pubs, bars and restaurants. To manage a huge beer repertoire is a big challenge for the restaurant owner and to the deliverer. You can’t let the products to finish, it must be fresh and the collection must be up to date.
Suppilog has been adopted strongly among HoReCa-businesses in Finland. In the past 9 weeks the amount of buying restaurants have increased for astonishing 650%! Availability, flexibility, the freedom with marketing and pricing and all for real time are the benefits. The channel is very cost-efficient for huge restaurant chains aswell smaller restaurants because the prices are set up by producers by themselves. As the old saying goes “water is the eldest of remedys”, but in this case it’s beer that lubes the wheels of our HoReCa-channel and business of retailing groceries. I want to welcome you all participants in alcohol business from fruity ciders to bitter cognacs to our bandwagon because here is the future for all of us smartly digitalised.
Pekka Tyllilä, The Head of Suppilog Oy Alcohol Channel