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Sharing economy, individualisation and capital

Sharing economy has received even more attention than digitalisation recently, making a cliche out of Uberisation. “Uber, the world's largest taxi company, owns no vehicles. Airbnb, the world’s largest hotelier owns no hotel rooms. Facebook, the world's most popular media owner, creates no content”, is claimed with a mixture of fascination and resentment. Meanwhile, Peer-to-Peer…

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It’s the beer that lubes the wheels of the alcohol business

Unique local brewery drinks are the new cool. In the past in a bar you could order from maybe a few basic lager beers and thats all. Nowadays that has been changed thoroughly. The crafted beers and imported special beers are now a marketing advantage among pubs, bars and restaurants. To manage a huge beer…

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